TCS’s Balaji Ganapathy on Harnessing Purpose, People, and Technology

Tata Consultancy Services (TCS), part of the Tata Group, takes its leadership position seriously. As one of the leading information technology companies in the world, TCS embraces a profound role in harnessing the power of technology to drive significant change in society.Balaji Ganapathy, Global Head of CSR and Chief Social Responsibility Officer for TCS, joined Purpose 360 to talk about TCS’s legacy as a purpose-driven enterprise, and how the company is reinventing the role of businesses to serve and support society.Listen for Balaji’s insights on:Why “purpose is the new tech,” and how TCS is creating inclusive and diverse pathways for women, youth, and marginalized groups through its CSR effortsThe power of the 4C’s (intellectual capital, technology capital, human capital, and financial capital) and cross-sector partnerships to create shared solutions to business and societal problemsHow purpose helped TCS act swiftly in the face of COVID-19, both to build business resilience and meet the immediate needs of employees and their communities around the worldWhy Tata Group founders believed they were not in the job of building business, but in building nations, and how that translates to TCS’s commitments to uplift communities and the people who live in them todayLinks & NotesAbout Tata Consultancy ServicesBalaji Ganapathy on LinkedInBalaji Ganapathy on TwitterTCS Corporate Social ResponsibilityTCS Business 4.0Corporate Sustainability Report 2019 (00:00) - Welcome to Purpose360 (01:02) - Balaji Ganapathy from TCS (05:37) - Harnessing the Power of People, Purpose, & Technology (07:41) - Purpose Is the New Technology (10:52) - TCS's Ethos & Values (13:39) - The Best of TCS (16:42) - Value in Initiatives & Employees (23:09) - Recruiting & Retention (28:46) - Employees as Societal Champions (31:50) - TCS Response to the Pandemic (37:25) - Taking On the New York Marathon (40:51) - Employee Volunteerism (44:29) - Community Engagement (45:32) - Who He Admires (48:03) - Team Size Around the Globe (48:48) - Three Trends Shaping Our Practice in This Space (51:28) - Wrap-Up