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[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

EPISODE · Jun 4, 2025 · 24 MIN

[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

from Business Not As Usual with Megan Yelaney · host Megan Yelaney

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/  →Ready to build YOUR Distinctive Edge? DM me "TDE" or apply here: https://meganyelaney.com/tde   

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[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

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