[TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)

If you've ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I'm talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra's path wasn't instant. When we started working together, she was still feeling hesitant about whether she was "qualified enough" to claim her expertise — sound familiar? (🙋‍♀️ Been there. So many of my clients start here.) Inside this convo, you'll hear: ✅ How Sabra went from general macro coach → to confidently claiming her spot in the gut + hormone space ✅ Why creating a clear process + framework became the game-changer in her messaging ✅ The moment she saw her name getting tagged as the expert in her niche (and what that did for her confidence + referrals!) ✅ How her referrals skyrocketed once her message got clearer ✅ What helped her balance TDE (and her clients!) while being a busy mom of 4 boys (!!) And perhaps most inspiring — you'll hear Sabra's honest take on what it was like to invest in herself again after some initial hesitation, and why it paid off tenfold. Ready to define your edge — so you're the obvious choice for your people? The Distinctive Edge is open for enrollment! This is the exact process Sabra used to clarify her niche, nail her message, and attract more dream clients. If you want to… → Get known for what you do best → Create content that's easier to write + attracts the right clients → Fill your offers with more aligned, ready-to-buy people Then this is for you. Apply here → https://meganyelaney.com/tde Or DM me "TDE" on Instagram and let's chat: https://www.instagram.com/meganyelaney/  →Follow Sabra on Instagram: https://www.instagram.com/sabracawbywellness/