TDYR 401 - Will Twitter's Fleets bring the Story format to Twitter? Or will they be fleeting?

In November 2020, Twitter launched "Fleets" globally, bringing the vertical "Story" format first launched on Snapchat and then Instagram, Facebook, and most other social networks. In this episode, I explore what Fleets are all about, how they work, what some of the issues I've seen with them, and some of my thoughts for their future. You can read more at: https://blog.twitter.com/en_us/topics/product/2020/introducing-fleets-new-way-to-join-the-conversation.html