TEA 116: "CRO" Is NOT What You Think It Is... (With Ethan Bence From 4080 Marketing)

►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealleyThere is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization". 00:00 Intro05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization09:05 Examples Of A Successful CRO Change29:12 What’s A Good “First Step” For CRO?33:37 Your Website Is Like An Airport… Here’s What That Means38:42 How DO You Decide If Your CRO Test Has Enough Data?42:53 Ethan’s Workshop43:46 When Do You Assume A Page Is “Good Enough To Move On”?45:55 Recap and Closing Thoughts-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |