TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman)

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro01:53 Short Background Of John's Battlbox Journey09:42 Battlbox's 2023 Numbers12:21 Battlbox's Paid Customer Acquisition19:15 How Big Of A Role Does Community and Content Play For Battlbox?28:40 Breaking Down How The Facebook Community Works34:10 Josh's Final 3 Questions-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |