Battlbox's $21M Content & Community Strategy (w/ John Roman)

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro01:53 Short Background Of John's Battlbox Journey09:42 Battlbox's 2023 Numbers12:21 Battlbox's Paid Customer Acquisition19:15 How Big Of A Role Does Community and Content Play For Battlbox?28:40 Breaking Down How The Facebook Community Works34:10 Josh's Final 3 QuestionsWe're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |