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TEA 186: Finding Your Free Shipping Sweet Spot

EPISODE · May 5, 2025 · 13 MIN

TEA 186: Finding Your Free Shipping Sweet Spot

from The Ecommerce Alley · host Josh Coffy

Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.Drawing from data across 400+ ecommerce brands, you’ll learn:How the 2.5ish Rule gets customers to buy more without thinking twiceWhy tweaking your threshold just 10% above AOV can nudge higher cart valuesHow an X+ Items strategy turns free shipping into a fun shopping challengeWhether you’re running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

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TEA 186: Finding Your Free Shipping Sweet Spot

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