TEA 229: Meta is changing… again! (2026 Algorithm Update) episode artwork

EPISODE · Feb 16, 2026 · 48 MIN

TEA 229: Meta is changing… again! (2026 Algorithm Update)

from The Ecommerce Alley · host Josh Coffy

►  State Of Meta Ads WorkshopIn this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment. If your ads get engagement but won’t scale…If your ROAS feels unstable…If performance feels harder than it did a year ago…This episode explains why.► Get Breezeway & Never Second Guess Your Meta Ads Again-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

► State Of Meta Ads Workshop In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment. If your ads get engagement but won’t scale… If your ROAS feels unstable… If performance feels harder than it did a year ago… This episod...

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TEA 229: Meta is changing… again! (2026 Algorithm Update)

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This episode is 48 minutes long.

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This episode was published on February 16, 2026.

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►  State Of Meta Ads WorkshopIn this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta...

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