TEA 229: Meta is changing… again! (2026 Algorithm Update)

An episode of the The Ecommerce Alley podcast, hosted by Josh Coffy, titled "TEA 229: Meta is changing… again! (2026 Algorithm Update)" was published on February 16, 2026 and runs 48 minutes.

February 16, 2026 ·48m · The Ecommerce Alley

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Summary

► State Of Meta Ads Workshop In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment. If your ads get engagement but won’t scale… If your ROAS feels unstable… If performance feels harder than it did a year ago… This episod...

Episode Description

► State Of Meta Ads Workshop

In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment.
If your ads get engagement but won’t scale…
If your ROAS feels unstable…
If performance feels harder than it did a year ago…
This episode explains why.

► Get Breezeway & Never Second Guess Your Meta Ads Again

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