Meta is changing… again! (2026 Algorithm Update) episode artwork

EPISODE · Feb 16, 2026 · 49 MIN

Meta is changing… again! (2026 Algorithm Update)

from The Ecommerce Alley · host Josh Coffy

►  State Of Meta Ads WorkshopIn this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment. If your ads get engagement but won’t scale…If your ROAS feels unstable…If performance feels harder than it did a year ago…This episode explains why.► Get Breezeway & Never Second Guess Your Meta Ads AgainWe're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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► State Of Meta Ads Workshop In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment. If your ads get engagement but won’t scale… If your ROAS feels unstable… If performance feels harder than it did a year ago… This episod...

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Meta is changing… again! (2026 Algorithm Update)

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