EPISODE · Feb 23, 2026 · 1H 14M
Are You Addicted to Achievement? The Hidden Cost of High Performance (W/ Dr. Mark Matthews)
from The Ecommerce Alley · host Josh Coffy
In this episode, Josh sits down with Dr. Mark Matthews - PhD in psychology and high-performance coach - to unpack something most founders never stop to examine:The difference between achievement and fulfillment.You’ll hear:- The ACTUAL definition of addiction- How high performers unknowingly train their nervous system for constant stimulation- The hidden cost of being achievement-obsessed- Why reflection might be the most powerful growth lever you’re ignoring- How three simple identity words can radically change your relationships and leadershipThis conversation goes deeper than tactics.It challenges how you define success.How you show up at home.And whether you’re building a business… or slowly losing the parts of yourself that matter most.If you’re driven, ambitious, and always thinking about work — this episode will hit close to home.And it might just change how you think about performance forever.Interested in working with Dr. Matthews? DM him “COACH” on Instagram @facemyfearWe're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |
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In this episode, Josh sits down with Dr. Mark Matthews - PhD in psychology and high-performance coach - to unpack something most founders never stop to examine: The difference between achievement and fulfillment. You’ll hear: - The ACTUAL definition of addiction - How high performers unknowingly train their nervous system for constant stimulation - The hidden cost of being achievement-obsessed - Why reflection might be the most powerful growth lever you’re ignoring - How three simple identi...
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Are You Addicted to Achievement? The Hidden Cost of High Performance (W/ Dr. Mark Matthews)
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