This Client Lost $72,000 Because of AI episode artwork

EPISODE · May 28, 2026 · 18 MIN

This Client Lost $72,000 Because of AI

from The Ecommerce Alley · host Josh Coffy

A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone.In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers:The AI-generated report that looked flawless on the surface: charts, CPAs, audience breakdowns, the works (and the one thing nobody thought to double-check)Why the CPA numbers in the report were 25–50% off from what Meta was actually reportingThe single decision that tanked the campaign from a 2.67 ROAS down to 1.8 and $23 CPA to $34The difference between using AI to analyze your ads vs. optimize your ads (and why the second one will burn you)The AI hallucination problem nobody talks about and the context AI will never have about your businessThis isn't an anti-AI episode. We use AI every single day at The Ecommerce Alley. But there's one thing you should never hand the reins to and this $72K mistake is exactly why.---🎯 Did Meta have a bad day? Find out: https://ecommercealley.com/bad ⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

Episode metadata supplied by the publisher feed · Published May 28, 2026

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A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone. In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers: The AI-generated report that looked flawless on the surface: charts, CPAs, audience breakdowns, the works (and the one thing...

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This Client Lost $72,000 Because of AI

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