The 3-Step Decision Framework for When Life Hits the Fan episode artwork

EPISODE · Jul 20, 2026 · 49 MIN

The 3-Step Decision Framework for When Life Hits the Fan

from The Ecommerce Alley

One of our ecommerce clients climbed from $60k a month to over $300,000 a month in about a year and a half. Then the last three months turned into a slide, with revenue dropping while everything in her personal life hit at the same time. So what do you actually do when it feels like your business is crashing and burning?In this episode, Josh sits down with Robert Reyes, TEA's director of coaching and community, and walks through the 3-step framework for making good decisions when nothing is going your way.Inside this episode:Why "crashing and burning" is almost never sudden (it's gradual, then sudden, and in business it's usually self-induced)Kaizen, and how small incremental moves compound in both directions (the bad direction is the one you don't notice until the pain peaks)Fight, flight, or flock: the third stress response most founders have never heard ofRobert's story of moving across the country at 19 to build his dad's dream restaurant, and the strawberry chicken salad argument that ended itThe one question to ask before any big decision (it separates the moves you can undo from the ones you can't)Why permission-based questions are really a confidence problem, and the decision loop that fixes itThe coffee bean mindset for facing adversity without crumbling or hardeningAdversity in business isn't a matter of if. It's a matter of when. This is the episode to keep in your back pocket for the day it all hits at once.⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.📲 Want to go deeper? Shoot Josh a DM on Instagram @joshcoffy with your biggest takeaway and he'll follow you back.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

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One of our ecommerce clients climbed from $60k a month to over $300,000 a month in about a year and a half. Then the last three months turned into a slide, with revenue dropping while everything in her personal life hit at the same time. So what do you actually do when it feels like your business is crashing and burning? In this episode, Josh sits down with Robert Reyes, TEA's director of coaching and community, and walks through the 3-step framework for making good decisions when nothing is ...

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The 3-Step Decision Framework for When Life Hits the Fan

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This episode was published on July 20, 2026.

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