How We Run Promos Without Hurting Brand Equity episode artwork

EPISODE · Aug 15, 2022 · 36 MIN

How We Run Promos Without Hurting Brand Equity

from The Ecommerce Alley · host Josh Coffy

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."But do them TOO OFTEN, and you’ll hurt your brand equity.Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.In this episode, I will cover:Why To Run Them & How Often (Without Hurting Your Brand Equity)Types Of Sales Promotions You Can RunHow We Structure Marketing Efforts Around Them► Click here to watch on YouTube► Click here follow me on Instagram @joshcoffy► Click here to follow me on TikTok @joshcoffy- Josh(The Ecommerce Alley, Founder)P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀Join The Ecommerce Alley Facebook Group!We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

Episode metadata supplied by the publisher feed · Published Aug 15, 2022

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Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers." But do them TOO OFTEN, and you’ll hurt your brand equity. Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months. In this episode, I will cover: Why To Run Them & How Often (Without Hurting Your Brand Equity)Types Of Sales Promotions You Can RunHow We Structure Marketing Efforts Around Them► Click here to watch on YouTube...

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How We Run Promos Without Hurting Brand Equity

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