TEA 37: How We Run Promos Without Hurting Brand Equity

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."But do them TOO OFTEN, and you’ll hurt your brand equity.Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.In this episode, I will cover:Why To Run Them & How Often (Without Hurting Your Brand Equity)Types Of Sales Promotions You Can RunHow We Structure Marketing Efforts Around Them► Click here to watch on YouTube► Click here follow me on Instagram @joshcoffy► Click here to follow me on TikTok @joshcoffy- Josh(The Ecommerce Alley, Founder)P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀Join The Ecommerce Alley Facebook Group!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |