EPISODE · Jan 2, 2023 · 56 MIN
Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing
from The Ecommerce Alley · host Josh Coffy
In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.Time stamps:1:43 Ever Heard Of Conversion Revenue Optimization 3:58 Learn How Ethan’s Team Does Things Differently5:19 Getting More People To Buy And Getting Them To Buy More 6:50 Thinking Through Different Product Angles 9:02 Earnings Per Session And Data Context11:46 AOV And Conversion Revenue Optimization 13:50 Ethans Case Studies And Results14:38 Most Misused Portions Of Ecommerce Sites17:01 Why Split Testing Is NOT Black And White19:04 Biggest Mistakes Made During Split Testing21:40 Exactly How Ethan Runs His Split Test 23:33 A 20% Increase After ONE Split Test?27:28 3 Things Ethan Recommends For Highest Impact33:51 Rapid Fire Gold41:09 No One Cares And What You Can Do45:40 Stop Split Testing In Your Page Builder48:21 What To Do If You're Unsure Where To Start51:01 What Professional Investors And CRO We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |
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In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses. In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands. Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenu...
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Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing
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