TEA 56: How We're Using Loyalty Programs To Grow Customer LTV

An episode of the The Ecommerce Alley podcast, hosted by Josh Coffy, titled "TEA 56: How We're Using Loyalty Programs To Grow Customer LTV" was published on January 30, 2023 and runs 34 minutes.

January 30, 2023 ·34m · The Ecommerce Alley

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Summary

We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV, spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table. In this episode, I cover: - Why Loyalty Programs / How They Work - How Our Customers Are Spending 2.5X More As Loyalty Members - 4 Massive Reasons You Should Consider One - Our 5-Step Stimple Strategy Tools Mentione...

Episode Description

We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV, spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table.

In this episode, I cover:
- Why Loyalty Programs / How They Work
- How Our Customers Are Spending 2.5X More As Loyalty Members
- 4 Massive Reasons You Should Consider One
- Our 5-Step Stimple Strategy

Tools Mentioned:
- yotpo.com
- stamped.io
- smile.io

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