TEA 76: Facebook Audiences, Ideal Sizes, and Going "Broad"
An episode of the The Ecommerce Alley podcast, hosted by Josh Coffy, titled "TEA 76: Facebook Audiences, Ideal Sizes, and Going "Broad"" was published on June 19, 2023 and runs 23 minutes.
June 19, 2023 ·23m · The Ecommerce Alley
Summary
Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode! ...
Episode Description
Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode!
00:00 Fishing For Facebook Audiences
05:59 Broad vs. Specific Audiences
11:29 Ads Are Greater Than Targeting
16:25 Apply This To Your Business
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