TEA 79: Managing Ad Spend Without Getting Eaten Alive

In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.00:00 Intro03:49 Can you only spend 5-10% of revenue on marketing?08:44 Manage campaign ad budgets effectively12:17 Budget Allocation Range14:00 Determine Range Based on Last 4 Weeks18:10 Commit to weekly ad spend averages20:26 Manage account based on KPIs-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |