TEA 88: How To Develop Your "Print-Money Messaging"

An episode of the The Ecommerce Alley podcast, hosted by Josh Coffy, titled "TEA 88: How To Develop Your "Print-Money Messaging"" was published on September 11, 2023 and runs 19 minutes.

September 11, 2023 ·19m · The Ecommerce Alley

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Summary

Episode Description

Your ability to craft messaging has a trickle-down effect. If you can speak to your ideal customers in precisely the right way, your ads will not only become more effective but all marketing channels will.

In this interactive session, Josh will show you a 4-step process to build messaging that will PRINT money in your business – whether that's with ads, emails, SMS, or social.

If you do this simple exercise, you'll be a lot further ahead than your competition.

00:00 Intro
00:49 Messaging Is The Umbrella
02:37 The Best Way To Be Heard By Your Customers...
03:11 The Story Of The Brick Layers
05:34 Covering Ground With Your Messaging
06:11 Frustrations
07:47 Wants
09:23 Fears
15:10 Aspirations
16:28 Tying It Together
19:15 Outro

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