TEA 91: How Much Should You Pay To Acquire A Customer?

If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?But most can't answer: what's the cost to acquire a customer?In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!To access the CEO Dashboard Josh talks about in this episode, CLICK HERE! (You'll need to 'Make A Copy')-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |