TEA 94: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 3)

Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue.But you have to meet opportunity with preparation.In this episode, I break down our Offers/Email/Ads strategy for BF/CM.I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging.If you didn't watch Phase 2, you can do so HERE----In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!Here are the four phases (from a high level):Phase 1: Offer, Website, & Inventory PlanningPhase 2: The Black Friday VIP & Presale StrategyPhase 3: The Black Friday/Cyber Monday Promo Strategy (You Are Here)Phase 4: The Christmas Promo Strategy00:00 Intro01:17 Phase 1&2 Recap03:15 Phase 3 Intro - Running Ads For BFCM04:29 Aggressive BFCM Ads Strategy05:09 Our BFCM Ad Strategy Overview 06:14 Weekend-Long Campaign Overview09:44 Structuring Facebook Audiences15:10 Structuring Facebook Ad Campaigns18:09 Structuring Budgets For Your FB Ad Campaign23:42 How We Optimize BFCM Facebook Ad Campaigns28:27 How To Nail Your Ads and Messaging For BFCM34:01 Outro-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |