Tea Biz News and Insight - April 1, 2022

HEAR THE HEADLINES – Sri Lanka Tea Harvest is Under Duress | China faces a Qing Ming Quandary | Tea and Productivity are Twinned  | NEWSMAKER – Sri Lanka Tea Board Chairman Mr. Jayampathy Molligoda | FEATURE INTRO – This week Tea Biz travels to Sri Lanka where London-based correspondent Dananjaya Silva speaks with the chairman of the Sri Lanka Tea Board about its decision to pursue a Geographical Indication by the European Union. GI status affords global trade protection under the World Trade Organization and officially recognizes the authenticity of the Ceylon brand. Why Sri Lanka is Seeking Geographical Indication Status for its Ceylon Tea – Sri Lanka has been producing tea for well over 150 years marketed under the brand name Ceylon tea. Today the Sri Lankan tea board is looking to pursue GI Geographical Indication status for its much fame product. GI indication is a seal of authenticity used on products that have a specific geographical origin and possess qualities or reputations that are due to that origin. Correspondent Dananjaya Silva sat down with Sri Lanka Tea Board Chairman Mr. Jayampathy Molligoda to discuss how the tea board is pursuing GI status and what this means for prices for producers and for the nation's tea.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy