EPISODE · May 13, 2022 · 23 MIN
Tea Biz News and Insight - May 13, 2022
from Tea Biz · host Dan Bolton
HEAR THE HEADLINES: Tea Value Surges as Production Slows in China | International Tea Day is May 21. The Sofa Summit is on May 23 | Dan Bolton explains People’s Picky Preferences in Tea at an International Tea Day webinar hosted by the European Speciality Tea Association on Wednesday, May 18. Register free: https://specialityteaeurope.com/webinars | NEWSMAKER – Ian Chun is a Japanese tea merchant, marketer, and CEO of Matcha Latte Media in Tokyo. | FEATURE INTRO – Japan set a record for tea exports in 2021. This week, Tea Biz travels to Tokyo to discuss with Yunomi Life founder Ian Chun Japan’s resurgent tea export market and the remarkable story of the hand-rolled green tea that brought two million yen at auction. Japan's Tea Export Strategy is Working – Ian Chun founded Yunomi Life, an online platform showcasing 170 small-scale Japanese tea farms with a mission to put Japanese culture into the hands of consumers around the world. Farmers recently auctioned a kilo of Saemidori sencha for a record 1.96 million yen. In this segment, Ian describes the handmade needles and taste profile of the Saemidori cultivar, a Yabukita cross first bred in 1969 and registered in 1990.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
What this episode covers
HEAR THE HEADLINES: Tea Value Surges as Production Slows in China | International Tea Day is May 21. The Sofa Summit is on May 23 | Dan Bolton explains People’s Picky Preferences in Tea at an International Tea Day webinar hosted by the European Speciality Tea Association on Wednesday, May 18. Register free: https://specialityteaeurope.com/webinars | NEWSMAKER – Ian Chun is a Japanese tea merchant, marketer, and CEO of Matcha Latte Media in Tokyo. | FEATURE INTRO – Japan set a record for tea exports in 2021. This week, Tea Biz travels to Tokyo to discuss with Yunomi Life founder Ian Chun Japan’s resurgent tea export market and the remarkable story of the hand-rolled green tea that brought two million yen at auction. Japan's Tea Export Strategy is Working – Ian Chun founded Yunomi Life, an online platform showcasing 170 small-scale Japanese tea farms with a mission to put Japanese culture into the hands of consumers around the world. Farmers recently auctioned a kilo of Saemidori sencha for a record 1.96 million yen. In this segment, Ian describes the handmade needles and taste profile of the Saemidori cultivar, a Yabukita cross first bred in 1969 and registered in 1990. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
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Tea Biz News and Insight - May 13, 2022
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