Tea News and Biz Insight - March 4, 2021

HEAR THE HEADLINES| Brand Relevance in Chaotic Times | Nepal Announces Tea Traceability Project | The Danish Tea Association Merges with The European Speciality Tea Association | YELP! Names a Tea House to its list of Top 100 Places to Eat in America| GUESTAngela McDonald, president US League of Tea Growers| FEATURESThis week Tea Biz shares the secret to creating tea blends that sell, a conversation with master blender Sameer Pruthee, CEO at Tea Affair in Calgary...and we travel to Oregon for a visit with Angela McDonald, president of the US League of Tea Growers.The Business Benefit of Custom BlendsTimeless blends like iconic Earl Grey, bold Yorkshire Gold and Constant Comment, a blend that Ruth Bigelow created in her kitchen in 1945, provide the sturdy foundation on which some of the world’s most treasured tea companies stand.A Tea Terroir All Their Own Growers of high quality tea in the United States set out to create something that isn’t available from anybody, anywhere else, an expression of regional flavor grounded in local terroir. The president of the US League of Tea Growers explains that while quantities are small “No one is going to buy a Mississippi Yellow Tea from Sri Lanka because it will never be the same.”Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy