Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores:the journey of tea from leaf to cupthe health benefits of matcha, and why it's different than other teaone surprising truth about tea most people don't believeusing restaurants as a paid-sampling program to grow DTC saleshow Shopify saved her business during the COVID-19 pandemicone game-changing business decision Jennifer wish she did earlierwhy brand storytelling through organic social is a priorityBrands and products mentioned during this episode:The Tipping Point by Malcolm GladwellFevertreePluck Tea: use code HAPPYHOUR20 on your first orderTimeline:00:00Introduction to Pluck Tea and Jennifer Commins03:07The Journey of Matcha: From Leaf to Cup05:59Understanding Matcha Preparation and Quality09:02Health Benefits of Matcha and Green Tea12:00The Process of Tea Production15:07Tea Brewing Techniques and Best Practices17:56The Importance of Tea Bags and Sustainability21:14Personal Health and Fitness Journey with 75 Hard29:25Embracing the Challenge of 75 Hard34:17The Journey to Starting Pluck Tea43:52Building a Brand Through Relationships49:51Adapting to Change: The Shift to D2C53:17Lessons Learned and Future Strategies