Tea Uglow- Designing around the brain.

UXAUS2019 Day 2 How Experience Design [xD] is the new everything. Tea Uglow spent 15 years designing experiments for digital experiences in 'real' reality at Google's Creative Lab - often with cultural orgs like the Royal Ballet, PunchDrunk, NASA, SBS, Penguin, and British Museum. Tea explains how our own cognition of reality is becoming more important as we move past the era of mobile UX and into a world where our interaction with information starts as we walk through the door. the human brain is the cleverest machine we have understanding sensory patterns and cognitive filters how ML erases the weird and the wonderful how to work with culture as a sandbox. “UX spent 30 years designing X as a function limited by form. Now, form is ‘reality’, we get to redefine the whole relationship. Ideally, human-first.” Breaks down as using computers to enhance not replace our abilities: orientation in space (the importance of ears) xD & aperture effects (why dramaturgy matters) confronting AI bias at a Design level (data blindspots) lateral creativity (out of the left field) repurposing as scale (stealing ideas)