Teaching Arts Entrepreneurship / Rachel Skaggs / Amy Whitaker / Jennifer A. Reis

Join Rachel Skaggs in conversation with Jennifer Reis and Amy Whitaker as they discuss approaches, successes, and hopes for arts entrepreneurship education. Their conversation covers the What, When, Why, and How of teaching collegiate arts entrepreneurship in hopes as serving as practical guidance for CAA members and other instructors who are interested in incorporating this into students’ program of study in the arts. Rachel Skaggs is the Lawrence and Isabel Barnett Assistant Professor of Arts Management at The Ohio State University. Rachel is a sociologist of culture and work whose research focuses on relational ecosystems in creative industries. Her recent research can be found in Poetics, Social Psychology Quarterly, and The Journal of Arts Management, Law, and Society. www.rachelskaggs.me Amy Whitaker is an Assistant Professor of Visual Arts Administration at New York University. A longtime teacher of business to artists, she is an interdisciplinary researcher who publishes in law, sociology, finance, entrepreneurship, and cultural policy. Her work proposing fractional equity in art received the 2021 Edith Penrose Award from the European Academy of Management. Her third book, Economics of Visual Art: Market Practice andMarket Resistance, was published in fall 2021 by Cambridge University Press. Jennifer A. Reis is a creative entrepreneur, practicing and teaching artist, and former gallery director who has over twenty-five years of experience in arts business, administration, and higher education.  Currently Assistant Professor of Arts Administration at UNC-Greensboro, her research and practice focuses on empowering creative entrepreneurs with the mindsets and skills to survive and thrive. A master facilitator for the Kauffman Foundation’s FastTrac Program, she also consults for community development, trade and cultural organizations including the Tamarack Foundation, Tremaine Foundation, ArtsGreensboro, Kentucky Arts Council, Surface Design Association, and Association for Creative Industries.