Teaching Content Marketing in 2018 with Ian Cross of Bentley University

Professor Resource: How to Teach Content Marketing in 2018 [Workbook] http://bit.ly/2odd206 In the age of search engines and social networks, content marketing has become critical in enabling companies to communicate with their prospects and customers. In other words, teaching content marketing is an essential part of preparing students for careers in digital marketing, public relations, and entrepreneurship. This episode is a condensed recording of a workshop held by Professor Ian Cross and Justin Champion, creator of HubSpot's Content Marketing Certification. Whether you teach marketing, sales, communications or entrepreneurship, their crash-course is a compelling argument for teaching content marketing in 2018, and an easy-to-follow road map to integrating it into your course. The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free. Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg