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Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay episode artwork

EPISODE · Nov 26, 2024 · 4 MIN

Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay

from Diary of a first-time CMO volume 2 · host Cognism

Cognism and Kaspr are two very similar products, but two very different audiences. When bringing Kaspr into the Cognism family, we had to think carefully about how we position each in a way that helps both companies to thrive next to one another. This entry explains that positioning. 

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Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay

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How long is this episode of Diary of a first-time CMO volume 2?

This episode is 4 minutes long.

When was this Diary of a first-time CMO volume 2 episode published?

This episode was published on November 26, 2024.

What is this episode about?

Cognism and Kaspr are two very similar products, but two very different audiences. When bringing Kaspr into the Cognism family, we had to think carefully about how we position each in a way that helps both companies to thrive next to one another....

Can I download this Diary of a first-time CMO volume 2 episode?

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