Team Whiskey - Kevin Stang

What started as a small apparel idea eventually became something much bigger.In this episode of Bourbon and Ballistics, we sit down with Kevin Stang, founder of Team Whiskey, to talk about the evolution of Team Whiskey — from clothing, to archery shoots, to bourbon, and the community that grew around it along the way.We discuss the origins of the brand, the mindset behind building community through outdoor experiences, and the growth of events like the Team Whiskey Bonanza. Kevin also shares the story behind the Heavenly and Bear Valley archery shoots, what makes those events unique, and why more people are gravitating toward authentic outdoor communities.During the episode, we pour and discuss The Sportsmen’s Whiskey and get into the realities of entering the whiskey industry, building a lifestyle brand, and staying true to the original mission as things grow.This conversation is about more than bourbon. It’s about resilience, identity, brotherhood, and building something that gives people a reason to show up and be part of something bigger than themselves.Subscribe and follow Bourbon and Ballistics for more conversations with veterans, entrepreneurs, outdoorsmen, creators, and people building meaningful things through grit, discipline, and community.