TEASER David vs. the Raccoons

Phillip and Brian discuss why the David bar x Julia Fox campaign tried to shock its way into relevance, and what it reveals about earned media and culture signaling. Is David even any good? The raccoons may have the answer. More on the full After Dark episode, accessible to Future Commerce Plus members.

An episode of the Future Commerce podcast, hosted by Brian Lange, Phillip Jackson, titled "*TEASER* David vs. the Raccoons" was published on January 21, 2026 and runs 4 minutes.

January 21, 2026 ·4m · Future Commerce

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Summary

Phillip and Brian discuss why the David bar x Julia Fox campaign tried to shock its way into relevance, and what it reveals about earned media and culture signaling. Is David even any good? The raccoons may have the answer. More on the full After Dark episode, accessible to Future Commerce Plus members.

Episode Description

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