TEASER Skechers Goes Gooner

A quick detour through the new AI-sexy ad era: Skechers’ subway-safe “thirst trap,” how Sweeney-style campaigns green-lit the trend, and a wild perfume anecdote about extracting a star’s “essence” that explains why ads now sell identity, not products.

An episode of the Future Commerce podcast, hosted by Phillip Jackson, Brian Lange, titled "*TEASER* Skechers Goes Gooner" was published on August 25, 2025 and runs 6 minutes.

August 25, 2025 ·6m · Future Commerce

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Summary

A quick detour through the new AI-sexy ad era: Skechers’ subway-safe “thirst trap,” how Sweeney-style campaigns green-lit the trend, and a wild perfume anecdote about extracting a star’s “essence” that explains why ads now sell identity, not products.

Episode Description

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