Tech and Tools for Do-It-Yourself PR

The Power of the Press When I first launched Our Milk Money, I sought the advice of one my most adored mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was president of ABC Television. Currently the president of AOL content, and formerly the CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her advice to me was to put all of my energy into PUBLICITY. She told me that nothing else would explode a business quite like this. Get your business BUZZING. Fast. I took Susan's advice and set out to get the press to fall in love with me. I worked the publicity angle for several months, pitching my story enthusiastically to every news source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk Money, our website nearly crashed. We had more hits than our server had ever handled before. More than 800 new members joined our mission in that single day. That was the day I realized that the Press truly had the power to put us on the map. Publicity without the Mystery If you are looking to get more mileage from your publicity tactics, you'll love building your brand with the PR tips that we'll be sharing with you on today's show. Tune in if you want to know: ▪ ▪ How you can you get on T.V. and Radio shows ▪ ▪ How to create newsworthy story angle. ▪ ▪ How to create the "Perfect Pitch" for the media. ▪ ▪ How to write a Press Release ▪ ▪ How to contact producers of shows. _______________________________________ On Today's show... Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has become one of the nations leading experts in her field... starting off booking herself on numerous national television shows including Good Morning America, 48 Hours, CBS Morning, The Susan Powter Show, Good Day L.A., and many more.