Tech CEO: The NFC-Powered Tech Driving 40% Engagement

Send us Fan MailQR Codes Are Dead - This ‘Tapp’ Tech Gets 40% Engagement and in this episode, Ishita Agarwal breaks down how NFC-powered Tapp technology is transforming post-purchase marketing, increasing customer engagement by up to 40%, and helping eCommerce brands dramatically improve retention and lifetime value beyond traditional QR codes and loyalty programs.Retention is the lever most eCommerce brands know matters,  but don’t know how to move without endless discounts, loyalty points, and spammy email blasts.In this episode, we’re joined by Ishita Agarwal, Founder & CEO of Tapp, a platform reinventing post-purchase by turning it into interactive, member-like experiences, using AI to transform existing brand content into games, quizzes, polls, and challenges that drive real engagement.We unpack why the first purchase is just the beginning, why traditional loyalty often fails in commerce, and how Tap’s NFC Tapp Tags are massively outperforming QR codes.A must-listen for founders, marketers, and operators who want higher LTV through better experience, not bigger discounts.SponsorTala Offshore connects businesses with top tier remote talent across admin, customer service, and SaaS development. Build a stronger team without adding stress. Visit talaoffshore.com__________________________________________________________________________Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: : https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate.Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.