EPISODE · May 25, 2026 · 15 MIN
Tech Companies' Mascots
from The World Deconstructed · host Arirang Radio
Prof. David Tizzard of Korean Studies at both Seoul Women University and Hanyang University and a columnist for the Korea Times will talk about major tech companies are embracing cute cartoon mascots, how brands like Apple, Microsoft, Google, and Duolingo are using them to appear more human and relatable, and the growing debate over whether these characters help build trust or manipulate consumers in the age of AI.
What this episode covers
Prof. David Tizzard of Korean Studies at both Seoul Women University and Hanyang University and a columnist for the Korea Times will talk about major tech companies are embracing cute cartoon mascots, how brands like Apple, Microsoft, Google, and Duolingo are using them to appear more human and relatable, and the growing debate over whether these characters help build trust or manipulate consumers in the age of AI.
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Tech Companies' Mascots
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