“Tech competition is time-based: Why alignment and purpose are critical.” Paul Wiefels Co-founder Chasm Group

Send us Fan MailWhat if your biggest competitive advantage, isn’t your product?In this episode of Get Amplified, we’re joined by Paul Wiefels, Managing Director and co-founder of The Chasm Group, and a master of go-to-market strategy in the tech industry.And he doesn’t hold back.Paul challenges one of the biggest assumptions in tech: that better product wins. In reality? The gap between competitors is often tiny “not more than 10 cents worth of difference.” What really separates winners is how fast and effectively they go to market.We get into:Why tech is now a time-based competition, and what that actually means How alignment and purpose become your biggest accelerators Why aligning and motivating your troops is key to successThe real reason great products still fail to win And what leaders should be focusing on right now to move faster We discuss how speed doesn’t come from pressure, it comes from clarity, alignment, and everyone pulling in the same direction.Paul also touches on the technology adoption lifecycle and the infamous “chasm,” brought to life in Crossing the Chasm by Geoffrey Moore, and why it’s still just as relevant today.If you’re in a market where products look increasingly similar (and you’re wondering how to actually win) this episode is a bit of a wake-up call.This is a not to be missed episode.As Paul says, “Tech is very mainstream now. We are no longer mystified by​ technology . . .  Tech companies are always fighting in a time-based competition . . . Nowadays there’s not more than 10 cent worth of difference in tech in the same category. How you take things to market is just as important as what things you’re taking to market. How you’re organising your troops inside the company is even more important than it was previously.”Further InfoPaul talks about the technology adoption lifecycle and describes ‘the chasm’ which is detailed in Geoffrey Moore’s well regarded book,  Crossing the Chasm.If you enjoyed this one, we think you’ll love our conversation with Geoffrey Moore: A Chicken Can Only Lay One Egg At a TimeWe would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/