Tech Diva: 30 Years of Branding & Digital Marketing - Audrey Wiggins | Ep 90

Welcome to The Iferia TechCast with Audrey Wiggins, known as the Tech Diva! She's a seasoned brand strategist, entrepreneur, and host of the Tech Diva Biz Talks podcast. With over 30 years of experience in marketing and digital communications, Audrey helps entrepreneurs and organizations elevate visibility, build trust, and boost sales through smart, tech-forward strategies.In this episode, Audrey shares her incredible journey from a self-taught graphic designer in the print era to a digital content creator and web TV show host. Discover the origins of her company, Altogether Marketing LLC, and how she empowers her target market of "wise women" with technology and automation. We delve into the enduring principles of effective communication in a constantly changing digital landscape and the vital skill of batch recording for content creators. Audrey offers candid advice for technically brilliant engineers and developers on building their personal and project brands, avoiding the common mistake of focusing on features instead of impact. She also shares powerful insights on overcoming imposter syndrome, creating accountability cycles, and how she, as the "Tech Diva," decides which new tools are worth adopting amidst passing trends.In this episode, you’ll discover:· Audrey's 30-year journey: from self-taught graphic designer to seasoned brand strategist.· The origins of Altogether Marketing LLC and its mission to help "wise women" entrepreneurs.· The most important constant in effective communication: clarity and consistency in messaging.· Lessons from launching a web TV show in 2011: the power of batch recording for content creation.· First steps for engineers and developers to build their brand: overcoming shyness and focusing on impact.· Common mistakes technically brilliant people make: speaking too technically and focusing on features over impact.· Overcoming imposter syndrome: mindset and practical steps for students and early career professionals.· Creating support systems for goal achievement: lessons from an accountability cycle.· The "Tech Diva's" approach: how to evaluate and adopt new tech tools versus passing trends.· Surprising insights from engineering students: their sense of humor and understanding of marketing.· The importance of human authenticity and story in the age of AI-generated content.· Resilience through personal loss and professional hurdles: the power of self-belief and continuous movement.· Advice for focusing energy: prioritizing high-value tasks and leveraging technology for organization.· Audrey's definition of innovation: creating something that makes a significant impact on individuals, communities, or the world.Connect With Audrey Wiggins (The Tech Diva):· Website: https://www.altogether.biz· LinkedIn: https://www.linkedin.com/in/audreywiggins/· Podcast: Tech Diva Biz TalksChapters:00:00 Welcome Audrey Wiggins: The Tech Diva on 30 Years of Branding00:45 Early Career: Self-Taught Graphic Designer & Entrepreneurial Journey02:10 Altogether Marketing LLC: Origins, Customers & Values04:05 Digital Revolution: Constant Principles of Effective Communication05:03 Evolution to Digital Content: Lessons from Web TV to Podcasting07:36 First Marketing Steps for Engineers & Developers09:02 Common Mistakes: Communicating Value vs. Technical Features10:10 Overcoming Imposter Syndrome: Mindset & Practical Steps13:06 Accountability Cycles for Non-Expertise Goals15:56 The Tech Diva's Approach: Adopting New Tech vs. Passing Trends18:27 Surprising Learnings from Engineering Students20:02 Human Authenticity & Story in the Age of AI Content21:39 Resilience Through Loss & Hurdles: Keep Moving Forward24:44 Focusing Energy Amidst Digital Platforms Overwhelm25:45 Innovation Defined: Making an Impact with Tech27:03 Connect with The Tech Diva & Her Resources