Tech News: What are NFTs? What NFTs might mean for Creatives, Designers and Art Licensing

Welcome to Design Huddle, a podcast where two Googlers breakdown what’s new in tech and design. Each week we talk about what’s trending in tech, have some epic interviews, and drop some knowledge on you so you can stay ahead of the robot apocalypse. Mustafa Kurtuldu is a UX lead on install-ability on Chrome and Design Advocate at Google. His skills include user research, interviews, surveys, usability reviews, producing documentation including personas, site maps, user journeys and flows, as well as various fidelities of annotated wireframes. Ryan Warrender is Web Product Partnerships Manager at Google. Ryan has over ten years experience working in Business Development and UX Design. This week we talk NFTs. NFT stands for "non-fungible token." This kind of token is like Bitcoin, except while you can trade Bitcoin and have more of the same thing that represents real money at a varying market value, each NFT is unique. You possess the token that says you own something, like an art piece, and you can trade it, but if you do, you'll be getting an entirely different piece. To keep all the parts in place, there's enforced (artificial, but isn't everything?) scarcity.