Tech Podcast: Does the bike industry have a packaging problem?

On this week's episode of the VeloNews Tech Podcast, tech editor Dan Cavallari talks with Velocio Apparel's CEO Brad Sheehan to get to the bottom of why packaging is such a big problem in the bike industry. The bicycle industry often touts itself as an eco-friendly alternative to automobiles, and it certainly is that. But in terms of packaging, sourcing materials, and landing products in a consumer's hands, the industry has a long way to go to make itself truly eco-friendly.