Tech Podcast: What is a sinusoidal rim shape and why does it matter?

Wheels have changed drastically just in the last several years. They've gotten wider, deeper, hookless, tubeless, and more aerodynamic. Princeton CarbonWorks made its play into the wheel market with something completely different: a sinusoidal rim shape. What the heck is that? Basically, it's a wavy pattern that lends a host of advantages to your riding. And yes, it looks like Zipp's sawtooth pattern, but Princeton's wheel is its own beast entirely. Listen to the episode to find out how.