Tech, PR and Crisis with Alexandra Annable of Techfugees

Sign up to the newsletter at ThePublicRelationsPodcast.com Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time. In this one we chat to Alexandra Annable from the non-profit "Techfugees", and shed light on the interplay between technology, the refugee experience and PR. In the previous episode, where Alexandra first appeared, she shared some of the strategies and techniques she uses in her work but today we get the bigger picture. Alexandra touches on how her work as a PR impacts displaced individuals. She talks about how she views the people she is working with as an untapped potential for bridging the digital skills gap. She provides a glimpse into her typical day, highlighting the role of crisis management in her profession. Discussions revolve around the importance of strategic storytelling, ensuring genuine partnerships, and the pitfalls of "greenwashing." And finally, we talk about the nuances of PR in a humanitarian context and a few techniques.