Tech Stack: Cookie Update - Episode 80

from As Built · host Brian Jones, Patience Jones

Have you always wanted a personal entourage that follows you around? Well there's some good news if so, because you already have one of sorts, and it's sticking around for a while longer. Google's third-party cookies is here to stay, but that doesn't mean first-party data isn't worth the investment. Highlights: Value in first-party data for consumers. The benefit of owning customer relationships. Predicting user demographics based on cookie acceptance. Digital buyers' growing savviness with cookies. Episode Resources: Connect with Brian Jones and Patience Jones https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/

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This episode was published on August 14, 2024.

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