Tech, Talent & Strategy: What One of Hospitality's Hottest New Companies Is Doing Now to Innovate - Ed Skapinok, Appellation

Ed Skapinok, Chief Commercial Officer at Appellation, has joined us before to talk about culinary-forward luxury hospitality and reimagining hospitality through technology. In this episode, we explore the rapid developments and strategic decisions shaping Appellation into a standout name in the hospitality industry.Listeners will gain insights into:Appellation's Expansion: Learn about the brand's growth through new construction and acquisitions.Technology and Personalization: Discover how Appellation is leveraging technology to enhance guest experiences and how their new website will serve as a dynamic interface for personalization.Commercial Strategy: Understand the role of commercial strategy in overseeing sales, marketing, revenue, and technology - and how it's evolving to empower staff to deliver exceptional service.Cohesion in Tech Stack: Find out about Appellation's approach to reducing the number of technology systems used, increasing efficiency, improving staff experience and guest service.Talent Acquisition and Roles: Hear about the new roles and titles at Appellation, such as the Director of Commerce, and how they're attracting top talent.Guest Experience: Get a glimpse into how Appellation is personalizing the guest journey from the moment they interact with the brand online.AI and Data Activation: Learn about AI's potential in hospitality to uncover new guest preferences and create tailored experiences.Whether you're a hospitality professional or enthusiast, this episode offers a wealth of knowledge on innovation, strategy, and the future of guest experiences.  A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands