Tech, Trust & Targeting: Catt McLeod on Growing Hotels Without Losing the Human Touch

In this episode of The Hotel Growth Podcast, I’m joined by Catt McLeod, Vice President at Elegant Hotel Collection, to unpack the realities of growing an independent hotel brand in 2025.We cover everything from the overuse of AI in marketing to the power of going hyper-niche with your audience. Catt shares how hotels can stand out—not by chasing trends, but by doubling down on clarity, connectedness and character.You’ll hear: → Why technology should support, not swamp, hoteliers → The real reason user experience can make or break direct bookings → How to attract loyal guests by leaning into what makes you different → And what most hotel websites still get wrong in 2025If you’ve ever questioned whether your tech is helping or hindering growth—this one’s for you.