Techbytes: Location MR

Location Based Mixed Reality (MR) – the newest buzzword, or the future of brand advertising? In this latest episode we discuss: The difference between AR and MR technology. - AR is when you add a digital layer to your reality. - MR is when the digital layer is aware of your reality, it starts to embed itself in your physical world and can interact with what is already existing. How MR is coming to life through the Google Geospatial Creator for Adobe Aero. The opportunity of this new canvas. How it’s changing experiential marketing, web applications, UX, OHH and outdoor experiences. How brands can use MR to easily engage audiences with content experiences incorporated with the real world. The output of ambient content – how MR can start to produce intelligent content that, for example, can change depending on the time of day or the weather.