Techbytes: MWC 2024

Welcome back to our latest podcast episode. Carrie Mahoney, Strategy Director and Tom Cassady, Creative Director are joined by a special guest, Candice James, Strategist, who also leads our accessibly initiative Impact @ Jack. Back from MWC, they discuss key trends, technical innovation, and how brands turned up to showcase their visions. • Why MWC is important to Jack Morton and our clients. • Stand out brand experiences. • Trending event tech. • Brand experiences focusing on content. • Deep dive into how Gen AI came to life at MWC with the telecoms lens. • What’s next in the telecoms event space.