Techbytes: Synthetic Characters

As a follow on from episode 7 on Generative AI, we talk about one of the biggest chapters in content creation – synthetic characters. Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director explore these characters, how they work, the pros and cons, different examples, how we’ve come from snapchat filters to real life 3D characters, and most importantly the ethics behind such a technology.