Techbytes: Wearable Technology

Do you remember your first wearable device? The McDonald Happy meal pedometers, or the Nike Fuel band? In this latest episode we discuss: The evolution of wearable technology such as the Fitbit, Google Glass and Apple’s first mixed-reality headset – Apple Vision Pro – being realised next year. Smart watches transforming the wearable tech world as it becomes an extension of your smartphone. New avenues to use wearable technology and tell stories within experiential marketing. The future of wearable technology and the advancement of AI impacting how we design user experiences for brand experiences.