TechCheck+ Big Tech: Too Big to Split 8/16/24

After losing a landmark antitrust case over its dominance in the search market, Google is now facing the real threat of a court-mandated breakup of the search giant. But on the heels of a flashy ‘Made by Google’ event showcasing new phones and AI features, Google is now more deeply integrated than ever – an ecosystem within search, cloud, streaming, hardware… and generative artificial intelligence is the thread tying it tightly together. It all means a potential breakup would be nearly impossible technically – and could hold true for other megacaps including Apple, Amazon and Meta, all of which are facing their own antitrust suits. This week on TechCheck, is big tech too big to split? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.