Technology-Driven Product Placement -- Erin Schmidt // BENlabs

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should not be underestimated. When done well, product placements can not only increase brand awareness but also improve brand perception and drive sales. Today, Erin discusses technology-driven product placement. Show NotesConnect With: Erin Schmidt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Mar 13, 2023

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Erin Schmidt, Chief of Product Placement at BENlabs, discusses technology-driven product placement.

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Technology-Driven Product Placement -- Erin Schmidt // BENlabs

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This episode was published on March 13, 2023.

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