Technology Drives Marketing

Technology is driving marketing today, just like it is in almost every industry.  Over the last 30 years, our society has experienced a revolution in the way digital marketing has emerged and developed.  Chris Young has lived it firsthand, as a computer salesman, a businessman, a digital director for an ad agency and today as the Web and Digital Marketing Director at the University of Central Missouri. Learn about some of the tips and tools Chris and his team use to accomplish their website and marketing goals. We also discuss the "why" behind digital marketing, what makes a great digital marketer and what it takes to grow a successful business.