Technology in the Modern Buying Experience – Ali Schwanke

How do you know if your investment in marketing is paying off? Today’s guest answers that question and more. Dave Bookbinder goes Behind The Numbers with Ali Schwanke, CEO and Founder of Simple Strat Ali Schwanke is the founder of Simple Strat, a Diamond HubSpot solutions partner and B2B content marketing agency. She’s also the co-host of HubSpot Hacks, the unofficial YouTube channel for HubSpot tutorials. Ali is a sought-after speaker, marketing advisor, and podcast guest about HubSpot, marketing strategy and driving leads and awareness through content across multiple platforms. Audiences appreciate her no-BS approach and her keen ability to bring fresh ideas and strategies to marketing and sales teams. In this episode Ali shares how the use of video shortens the sales cycle, the role of artificial intelligence in content marketing and why building a brand is a strategy for building valuation. About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” 🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals  & The NEW ROI: Going Behind The Numbers 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube 🔹 Check out more of Behind The Numbers on RVN Television Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it. BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!